TAG Heuer, a Swiss watchmaker, is proud to announce that the brand has officially become the first official timepiece and official watch in the history of the Premier League. Previously, Tag Heuer was the official timekeeper for the German Football League, the Major League Soccer, the 2016 Centennial America’s Cup (held in the United States in June), the Chinese Football Association Super League and the Australian National Football Team. Today, the brand is officially a partner of the English Premier League.
On April 26, Tag Heuer and the English Premier League hosted special events in Hong Kong and London. In two cities, a ceremony, the cooperative relationship between the two parties was made public at the same time.
Hong Kong. Jean-Claude Beaver, CEO of TAG Heuer and President of LVMH Group’s watch division, signed an agreement with Premier League representative Tom Greenwood. Premier League legend Peter Schmeichel attended the dinner. The ceremony, held at the Four Seasons Hotel, clearly shows that soccer is as popular in Asia as it is home.
London. Rob Heaver, general manager of Tag Heuer UK, Chad Masters, lead manager of Premier League promotion, and Mike Riley, general manager of Premier League referees, signed a contract at the Royal Royal Hotel Café Royal in the heart of the capital. Many guests appeared, including Leicester City coach Claudio Ranieri.
Jean-Claude Beaver, CEO of TAG Heuer and President of LVMH Group’s watch division, said: ‘The cooperation between TAG Heuer and the Premier League demonstrates the brand’s strong participation and strong support for football. We are particularly pleased and proud of this. , This collaboration will play a key role in branding and the promotion of Asian and world football events. ‘
Premier Masters Premier Chad Masters said: ‘We are excited to establish a new partnership with TAG Heuer. TAG Heuer sponsors and supports competitive sports and is a natural fit for the Premier League. We are witnessing competition in history One of the most intense Premier League seasons, this provides an excellent platform for the league to develop new partnerships. ‘
In the future, in the Premier League, you will see the appearance of the Carrera watch in the hands of the fourth official. The referee will wear the Connected smart watch uniformly. The Tag Heuer logo will also be broadcast live to 185 countries around the world with the Premier League match. , Covering more than 730 million households. (Photo / text watch home Xu Chaoyang)