Audemars Piguet brand ambassador, NBA champion, and the most valuable player in the world-LeBron James visited the Brassus factory for a day.
He visited the Audemars Piguet Museum, then went to the Manufacture des Forges and visited various studios including the Specialities and Grande Complication.
‘I am very happy to visit the Audemars Piguet factory and for the first time come to the beautiful Jura Valley. This visit is long overdue, but it is not a bad trip. I have always been a big fan of the Audemars Piguet timepieces series, but I have never missed it Take a deeper look behind the scenes and take a look at each step of the production process: movement decoration, parts, rigorous testing, assembly, the entire process carefully creates the finished product as we see it. Watching the watchmaker’s passion for work in the workshop can not help but Make me feel the same, ‘LeBron said after the visit.
In the past few seasons, LeBron James has written his own great chapter in the history of basketball. He includes the four honors of winning the regular season MVP, the NBA championship, the NBA Finals MVP, and two Olympic gold medals. He has become the third player in the history of the league to win the Finals MVP and regular season MVP after Michael Jordan and Bill Russell.
LeBron James perfectly embodies Audemars Piguet’s brand philosophy of ‘to break the rules, you must first master them’. Upholding the pursuit of perfection and passion for the game, LeBron. James is constantly improving, creating himself and surpassing himself. A loyal fan of the Haute Horlogerie, LeBron loves the Millenary 4101.