The famous watch brand TAG Heuer recently held a press conference in Shanghai Hang Lung Plaza to celebrate the 50th anniversary of the Carrera series. TAG Heuer’s fourth-generation successor, Jack Heuer, global president of the brand, Jean-Christophe Babin, and global brand spokesman, film and television artist Mr. Chen Daoming, all came to the scene.
At the same time, Carrera’s full range of watches are gathered here, Carrera antique watches and fine watchmaking series also debut for the first time, in the form of an exhibition for watch lovers to present a watch feast.
Q: Hello Mr. Chen, your cooperation with TAG Heuer has been very successful in recent years. This year is also the 50th anniversary of the TAG Heuer Carrera series. I wonder if you have any ideas to share with us?
A: I went to the TAG Heuer headquarters in Switzerland last month and the TAG Heuer production plant. I looked at all the workshops from semi-finished products to finished products. I was personally in a TAG Heuer lathe workshop. Under the guidance of a technician, I also assembled a piece of 1887 myself, of course, the heart part was assembled. Through browsing and visiting, he really saw the spirit of TAG Heuer, the splendor of TAG Heuer, and the future of TAG Heuer. Because the self-centering movement is not available in all Swiss watches, and the TAG Heuer self-centering movement is the 50th anniversary this year, as the spokesperson for TAG Heuer, I am also very happy and honored. I hope that TAG Heuer is getting better and better in the world and in China, and getting more and more consumers like it.
Q: You just visited TAG Heuer’s factory last month, and your heroic image on behalf of TAG Heuer has also been displayed all over the world. So what is the special significance of your cooperation with TAG Heuer?
A: I think any good culture, spiritual culture and materialization should bring us enjoyment. As TAG Heuer, I think that in the watch industry, I like it not the so-called high-profile, the so-called pearly, the so-called diamond Starry, but I think it’s big, sporty, powerful, and plain. The piece I wear now is Carrera 1887. You can see that its design is very simple, but the details are very delicate, so TAG Heuer’s temperament and spirit are connected with my appreciation and aesthetics, so our cooperation is very Pleasant, and cooperation will be longer and longer.
Q: At the press conference, Heuer carefully prepared a special gift for you. Do you have any special feelings about this watch?
A: Pretty. The movement of this watch was assembled by myself when I was in Switzerland. I did not expect them to make a brand new watch for me. On the back of the watch, Heuer also engraved my name, which is very memorable. significance.
More TAG Heuer Carrera series information: heuer / 10000254 /