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    From ‘dirty Golden War’ To The Sustainable Development Of Luxury Watch Industry (On)

    Following ‘Blood Diamond’, the release of the Swiss documentary ‘Blood Diamond’ once again exposed the luxury industry to the public eye, pointing directly at gold: as The symbol of wealth is nothing but poverty and barrenness for the people of the producing countries. The ‘Dirty Golden War’ crew is not as luxurious as the ‘Blood Diamond’ crew, and can be invited to star in Hollywood star Leonardo DiCaprio, but is directed by Daniel Schweitzer and has been released in June this year. The message conveyed by the documentary is equally astonishing.
       ‘Gold is still the king of metal, a symbol of purity, luxury, dignity, wealth and even loyalty,’ Daniel Schweitzer said at the documentary Swiss screening ceremony. ‘But the true story is very different: gold is filthy and dirty, killing is invisible, destroying the environment and Putting people at risk. Knowing this, I plan to film the entire process of gold mining from vein mining to terminal retail, to expose the secrets behind the transformation of illegal gold into legal gold, to voice claims for the victims, and also hope that the luxury industry will have something to do Reflection. ‘
    Dirty Golden War director Daniel Schweitzer

    Fair Trading Standard
       Didier Julienne, a natural resources analyst, has written a ‘Fair Trade Gold’ topic article, published in the French ‘Le Echos’. The article states that the world’s annual gold output is about 3,000 tons, of which 20% is contributed by 20 million individual and small-scale mining. On the one hand, 2,400 tons of gold was obtained using highly mechanized ground scanning and processing technology; on the other hand, 600 tons of gold were collected by individuals with low-tech content and small machinery, and banks, investors and hedging technologies were not involved. As Didier Julienne concluded, this 600-ton gold deal does not guarantee fairness at all times.

       In reality, only a small percentage adhere to fair trade standards. What is the standard? The first is the legitimacy granted by the state authorities; furthermore, no key natural ecosystems or political disputes can be involved in the mining area, and forced labor cannot be employed for child labor; then there must be necessary environmental protection measures, including minimizing mercury use and zero mercury Content waste, etc.
    An unsolved problem
       Damage to the environment and harm to health. Miners and local communities have conflicts over natural resources, working conditions, and the rich and poor divide. This is the negative result of illegal gold mining. In some parts of the world, there is even such a ‘resource curse’: underground mineral reserves are abundant, but economic growth is extremely low. It is widely believed that ensuring the traceability of the gold supply chain is one of the most effective solutions. But according to Daniel Schweitzer, ‘95% of the gold currently flowing on the market cannot be determined from its original origin, which is so outrageous that it is unacceptable. Also in the field of luxury goods, we can know that Alaska salmon is from fishing, packaging, transportation to sale The exact time; the same is true for Kenyan roses, we can even query the names of the employees who cut and cut roses; but what about gold? Nothing! Go to the Congo, Brazil, and Peru gold mines and you will immediately understand why: Gold extraction conditions are extremely Harsh and mostly illegal. ‘
       Just as activists are actively communicating this key message to the public, so are the organisations taking important steps to promote sustainable and responsible mining of gold. The Responsible Mining Alliance (AMR) works with the Responsible Jewellery Council (RJC) to set industry standards for individual and small-scale mining around the world. The Responsible Jewellery Council currently has more than 600 certified members covering the gold, diamond and platinum supply chains, and all members are committed to promoting business practices that respect human rights, improve labor conditions and protect the environment. Didier Julienne concludes: “With only a small investment from luxury brands to support the fair trade of gold, the entire luxury watch industry will benefit from it.” So why is Chopard the only one in Geneva or in Place Vendôme in Paris? What about fair trade gold? The answer has not yet arrived.